The Virb 360 camera is ridiculous. It auto-stitches your footage, has an insane stabilization feature that makes the bumpiest movements feel silky smooth, and shoots in high-res up to 5.7K with 360 audio. For you, Joe Consumer, all this means that if it's worth remembering, it's worth capturing with a Virb 360. Sorry, GoPro.
The Virb 360 campaign was - pardon the redundancy - a full 360-degree campaign. While TV spots graced the network airwaves, we were also finding consumers with unique content experiences in the digital and social media spaces.