The ability to bank on your smartphone is pretty empowering. In fact, you might say your hand isn't even a hand anymore. It's a bona fide bank. This integrated campaign drove awareness of UMB's mobile platform through the roof and the radio was recognized as a Mercury Awards Finalist.
Radio // 2011 Mercury Awards Finalist
One visual. Multiple channels.
To drive UMB customers to the app store, we needed to reach them at opportune times. In-branch posters. ATM home screens. UMB.com display units. This hand diagram proved to be an unlikely, yet effective way to advertise mobile technology, without ever showing the technology.