Never Stop Cycling

Let's start with the business case. Tacx is a company that makes world-class indoor smart trainers. Garmin is the global leader in cycling technology. Garmin acquired Tacx, and suddenly, there was a need to let consumers know that all the gear they need to ride year round can now be purchased at Garmin.com. Enter "Never Stop Cycling". A 360-degree (sorry for the cliché) marketing campaign that said nothing can stand between you and your ride. Not weather. Not conditions. Not seasons. Not anything.