Never Stop Cycling
Let's start with the business case. Tacx is a company that makes world-class indoor smart trainers. Garmin is the global leader in cycling technology. Garmin acquired Tacx, and suddenly, there was a need to let consumers know that all the gear they need to ride year round can now be purchased at Garmin.com. Enter "Never Stop Cycling". A 360-degree (sorry for the cliché) marketing campaign that said nothing can stand between you and your ride. Not weather. Not conditions. Not seasons. Not anything.
Writer CD/Matt Bowne, Art Director CD/Ryan Glendening, VP Global Creative/Brian Brooker, Producer/Caleb Brattrud, Director/Emily Maye, Editor/Craig Brown, Music/Jason Scheufler, Motion Designer/Ryan Jones, Color/Justin Roberts at 19 Below, Production Partner/Farm League