In essence, this was an interactive rally. Passionate speeches blared through the loudspeaker in a series of dramatic scenes. Users showed their support by tapping the exclamation mark on their keypad.
A world full of respect is a world without violence.
Leveraging the Google Maps API, we showed who had visited the site to support the cause. Live users were given a pulsating white dot. Past visitors were given a solid white dot. And people who donated through the website were given an orange dot.