It's okay to get excited.

When people play the Missouri Lottery, they get amped about the prospect of winning. You don't need a focus group to tell you that. Although, now that I think about it, a focus group did tell us that.

Radio continues to be an extremely effective medium for the Missouri Lottery. Which is good, because I enjoy writing it. To quote the great Luke Sullivan, "As long as there are carpenters, lifeguards, and cars, there’s gonna be radio." That might not be the most popular thing to say in the midst of the digital age. But it's the truth.

©2014 Matt Bowne