The Fenix 5 Series

Today only comes once. The Fenix 5 series is for those who take that as a threat, and crush it. With two powerful films, directed by Andre Stringer and DP'd by Max Goldman, we introduced the premium line of outdoor multi-sport smartwatches to serious athletes who set out to beat yesterday, every day.

Type became a graphical element. A part of the image. Representing the stream of conscience thought of the subject as they set out to conquer the day.

Out Of Home
We brought the epic outdoor landscapes of Cape Town, South Africa, to the big city billboards. In airports and public transit stations, we connected with consumers who were on the move.

©2018 Matt Bowne